I build systems that help people do complex things well — in the moment.
Learning innovation specialist. AI product designer. T-shaped practitioner. The through-line across the work is one question: how do we help people do complex things well, inside the workflow, at the level of the task?
I started out in classrooms, moved into content, and then into workplace learning. Somewhere around 2019 I realised the thing I cared about was not training — it was people doing difficult work, and how we could make that work clearer while they were inside it.
Since then my practice has widened: product strategy, UX research, service design, data, and now AI product design. What looks like sprawl is actually a single vertical — learning innovation — with the tools it takes to deliver it honestly.
I build things as the main way I think. I write to work out what I believe. I work with organisations that want to take their people seriously.
How the practice got here.
Classroom & content
Teaching, then writing curriculum. Learning what worked and what did not when people had to apply it on Monday morning.
Into workplace learning
L&D teams at two fast-growing organisations. First real encounter with the gap between training and performance.
Performance support
Shifted practice from courses to workflow-embedded guidance. The frame that still anchors the work.
Product & UX
Became a product designer who happens to specialise in learning. Picked up service design, data, and the full product discipline.
AI & learning innovation
Designing AI-assisted coaches, grounded generation systems, and the next generation of in-workflow tools.
Deep one place, broad everywhere else.
Learning Innovation
The home discipline. Instructional design, performance support, workflow coaching, behaviour change, AI-assisted learning.
Complementary capabilities
Applied to real problems at real scale. The reason the vertical work is as good as it is.
Let's build something together.
Taking new engagements from June 2026. Start with a conversation.