I build systems that help people do complex work well.

I started in classrooms, moved into content, then into workplace learning. Somewhere around 2019 it became clear that the thing I cared about was not training. It was people doing difficult work — and how to make that work clearer while they were inside it.

Since then the practice has widened into product strategy, UX research, service design, data, and AI product design. What looks like sprawl is one vertical — learning innovation — with the tools it takes to deliver it honestly. The projects in front of me are rarely labelled as learning problems. They are operational problems that training never reaches.

I build things as the main way I think. I write to work out what I believe. I work with organisations that want to take the people doing the work seriously.